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Existing customer? Great! Find here the Extranet-login

Read more about our products:

  • AdTests - get your banners, videos and Facebook ad creatives tested by humans
  • UX Raptor - test your web interfaces with our test users

Contact us by email to info@viomba.com
tel: chairman Markku Mäntymaa +358 40 700 0345

We provide high-tech eye tracking data and insight services for marketers and media to optimise their online advertising and content. Our key innovation is to apply eye tracking to Internet browsing and programmatic ad buying.

Read more on our technology and methodology

AdTests

AdTests are available for:
(1) BannerTest,
(2) VideoTest,
(3) FBTest

The key features of AdTests are:

  • - upload desktop/mobile banners, videos, and/or Facebook ad creatives from your desktop or retrieve directly from your AdForm-account. Facebook-campaigns are retrieved directly from Facebook by Viomba.
  • - test are currently run on all major Finnish publisher sites by our test users on desktop and/or mobile browsers. Facebook-campaigns are tested in Facebook desktop browser version by targeting the campaign at our test group.
  • - results are available immediately in Viomba Extranet as they are generated.
  • - results are compared to benchmark from Viomba's common database, and a statistical confidence level if tested banners are actually better or worse than online banners in general. The method is Pearson's chi-squared test.

AdTests enable you to test your creatives before going live with your campaign. With the test results, you can greatly boost your campaign ad purchasing.

We publish your campaign to our test user group, and we record the seenability of your ads in their natural environment, on the actual publisher sites, or in Facebook's desktop version. Each test runs for 48 hours, during and after which you can easily see, which ads work and which do not.

You can create the tests by simply uploading the creatives to our server, or alternatively, if you connect your user account to your ad server account, we can fetch your campaign materials directly from the ad server.

Pricing

AdTests are payable as "per test". Each test you buy covers one set of ads in a single advertising campaign.

Our current prices are [1]:

BannerTest
One set of desktop and/or mobile campaign banners
700 euros
FBTest
One set of Facebook ads of a FB campaign
700 euros
VideoTest
One analysed video of your choice
700 euros

All our AdTests have satisfaction guaranteed! If your campaign performance with our data is not improved at least as much as our specific test costs, your next AdTest is on us.

UX Raptor

- Test users run your test with very short response time. Most often overnight.

- UX Laboratory-like measurements, but the test users are in their natural browsing environment, at home.

With UX Raptor, you can get your online user interface tested by our test users. Create a test scenario to identify potential problems in your site, or to test a new version of your interface before launch. You can freely choose the sample size for your test, and you pay only for whay you get.

Test results are screen capture videos from the test user, together with the focal point of their gaze. You will be able to see exactly, what the test user saw on your site.

You can optionally choose to enable measurement of the emotions of the test users, too. With this option, we capture the facial expressions of the testers while they complete the test. Deep learning algorithms of the integrated Affectiva-software convert the facial expressions into motions.

Pricing

Choose how many test results you want to buy:

Single100 euros
5 results400 euros
10 results800 euros
20 results1200 euros

Adding Affectiva-emotion analysis adds 19 euros per result [1].

UX Raptor sample recording

Methodology and technology

Our services are rendered by our proprietary service system, which manages the real time test user group equipped with our eye tracking devices and software.

We recruit national test user groups, whom we equip with our proprietary software and eye tracking hardware. Test group users have an incentive programme which ensures that we get results quickly, but minimises the behavioural bias caused by the incentives.

Our test group system is fully GDPR-compliant, so you do not have to worry about the privacy issues as our customer.

Currently, our test group works on Google Chrome / Windows and on iPhone X or later using our own browser app.

Peripheral Eye Tracker device

The eye tracking devices used with desktops are developed and supplied by Tobii. Tobii-device works in the USB-port of the computer, and it is very light-weight and small in size. This gives us the advantage of keeping the test users' browsing experience virtually unchanged.