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Level up your display ads attention measurement and ad buy optimization.

Viomba is an actionable martech platform to provide a fully automated merger of each ad creative’s visual attention measurement in real media environment merged with exact ad buy data to deliver highly decisive optimization insight.

 
 

  Viomba optimisation process

How do Viomba process and platform work? Here’s an overview.

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1. Measuring the ad attention levels and setting the starting point for your campaign optimisation.

All our view data providers have installed Viomba’s browser extension with unique ad replacement feature which provides statistically 95% confident attention index and exact heatmaps of the measured ad creatives. Ad measurement can be started as soon as the creatives are ready, even before or during your campaign. Each 95% confidence level attention measurement results are automatically generated within 48-76 hours.

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2. Analysing the results

Viomba merges each DSP linked campaign spend data with ad format specifically measured attention levels to optimise DSP buying rules with chosen parameters; chosen creatives, ad format and media placement, time and day etc.

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3. Starting the optimised campaign

Based on Viomba’s platform dashboard campaign analysis, Viomba’s customer activates each campaign’s ad buy optimisation.

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4. Campaign is incrementally optimised to reach and maintain maximum attention and CPMS levels.

Viomba dashboard automatically analyzes and presents the generated financial and CPMS (CostPerMilleSeen) results as the campaign evolves. Additional ad measurements may be executed as preferred to update and validate attention levels in ever changing media environments.

 

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1. Measuring the ad attention levels and setting the starting point for your campaign optimisation.

All our view data providers have installed Viomba’s browser extension with unique ad replacement feature which provides statistically 95% confident attention index and exact heat maps of the measured ad creatives. Ad measurement can be started as soon as the creatives are ready, already before or during your campaign. Each 95% confidence level attention measurement results are automatically generated within 48-76 hours.

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2. Analysing the result

Viomba merges each DSP linked campaign spend data with ad format specifically measured attention levels to optimise buying rules with chosen parameters; media, ad placement, ad format, hour and day, creative and demography.

3. Starting the optimised campaign

Based on the Viomba platform dashboard provided campaign analysis, Viomba customer activates each campaign’s ad buy optimisation.

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4. Campaign is incrementally optimised to reach and maintain maximum attention and CPMS levels.

Viomba dashboard automatically analyses and presents the generated financial and CPMS (CostPerMilleSeen) results as the campaign evolves. Additional ad measurements may be executed as preferred to update and validate attention levels in ever changing media environments.

 
 

 Viomba optimisation parameters

Viomba platform allows you to deploy several campaigns’ optimisation parameters focusing on generating maximum amount of instant visual attention to get more interest, desire and action - since it doesn’t work when you’re optimising the other way around.

The below presented percentage with each optimisation parameter presents the average difference between the best and the worst results generated from all our market specific desktop and mobile medias, as well as in Facebook.

 
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Viomba uses natural browsing experience generated visual attention data

Viomba produces automated measurement data of online advertising visibility for advertisers and publishers to optimise their real media environment attention value and campaigns’ RTB based ad buy. Viomba has productised and developed an innovative system, which deploys a group of 24/7 live consumers equipped with special Viomba hardware and browser extensions to track their exact focal gaze point on the computer display and browser while they surf around the local media environment. The system is capable of determining if the researcher saw a particular ad format and placement instantly when naturally shown to him/her. In order to generate faster the required confidence level of 95%. The information collected is then automatically synchronised with chosen DSP’s spend data.

 
 
 

 Start using Viomba now.

Let Viomba platform and 95% confidence level methodology lift your online advertising generated attention value to the next level. Contact us

to request your free demo.

Service available currently in Finland. Service soon available in Denmark and Sweden through our licensing partner. Interested in a new Viomba market? Contact us.