Attention Activation SaaS for the results demanding industry-first professionals.
Viomba is all about providing holistically actionable attention MarTech for the digital marketing professionals.
Viomba Attention Pathfinder key features
Measure ad creatives attention impact
Viomba Pathfinder will instantly measure each display ad’s domain specific visual Attention Impact against local benchmarks.
Attention activation algorithms
Viomba Pathfinder (open and fixed deal) activation algorithms can be used for both programmatic and/or fixed inventory campaigns.
Holistic attention activation with reporting
Viomba’s methodology deploys all key attention signals (technical, interactive and eye tracking) into a one high performance bidding algorithm.
Viomba Pathfinder is a highly actionable attention MarTech to significantly uplift your ad inventory and/or campaign impact on all levels.
Get in touch to see it yourself.
High-Attention Bidding Algorithms
Viomba’s custom bidding solutions provide unparalleled realtime attention results and reporting.
Ad Creative Optimization
Viomba AI driven measurement tools provide instant ad creative specific attention analytics with exact ad format specific benchmarks and heatmaps.
Media Attention Market Reports
Ongoing Viomba Media Market Data Reports and attention monetization tools enable media publishers and agencies to monetize their SSP inventories attention impact .
Case results from our customers
Case 1 - Insurance company
+182%
Viewer’s seen ability of the advertising grew significantly
The price of a thousand ads shown and noticed fell from €50.20 to €17.80. The percentage of noticed ads increased from 9% to 21%.
+10%
More clicks
The same budget brought 10% more clicks to the campaign site. This was due to a fact that since the targeted audience saw in general more ads, this further increased to generate more clicks.
+12%
Conversions improved
The same budget brought 12% more conversions. The conversion percentage of advertising increased from 6.99% to 7.21%.
9200€
Optimisation brought significant financial benefits
The financial benefit in a campaign of about €10,000 was more than €9,000. In other words, to achieve the same results the advertiser would have had to invest about €19,000.
Case 2 - Energy company
+174%
Viewers’ seen ability of the advertising grew significantly
The price of a thousand ads shown and noticed fell from €39.77 to €14.50. The percentage of noticed ads increased from 17% to 41%.
+17%
Much more clicks
The same budget with increased seen ads brought 17% more clicks to the campaign site even though there was no CTA involved in the chosen ad creatives due to their brand building focus.
2909€
Optimisation brought significant financial benefits
The desktop media budget of this campaign was slightly under €3,500 and because the number of the shown ads that were noticed could be doubled, the financial benefits for the advertiser were considerable.
Plan, execute and report attention impact optimised campaigns.
Maximise your ROMI with high-attention campaigns.
Predict and optimise real time campaign specific attention impact.
Industry-first real time media attention custom bidding is now available - simply as a service.
Take advantage of our fully automated custom bidding attention segment solutions to gain high-attention impact and real time reporting.
1. The problem
Only 20% of all purchased display ads are visually seen by your audience when using only ad system based optimisation.
Without actionable attention optimization, marketers have to accept to throw away over 80% of all their online investments to generate any type of media attention impact from less than 20% of the all fully paid ad impressions.
2. The solution
Viomba platform merges many previously unconnected data points together for actionable attention optimisation.
Viomba offers industry leading solutions for a media attention optimised custom bidding and reporting.
3. Benefits
~25% increase in campaign ROMI
With Viomba attention optimisation brands are now able to push their ad creatives custom bidding ad buy operations significantly more towards increased campaign seenability.
+250% increase in visually seen ad impressions
While only seen display ads can have any impact, +250% increase in media attention performance generates significantly more conversion and marketing value on all aspects.
Leading media attention data and technology - with real time activation.
It is all in the leading visual media attention data.
Optimize media attention impact of your each ad.