nosto_v4_transparent.png

Know exactly how much your display ads generate attention in a real media - simply as a service.

Why guess when you can know? A good click or online ad impression can only come after someone has first seen your ad. Simultaneously cookie based targeting is being rapidly killed by the latest browser development and walled gardens. Furthermore, ad systems can’t detect whether your paid ad impression received any visual attention while being uploaded into the live media. Viomba enables you to unleash visual attention insight into the heart of your display campaign performance optimisation without being stopped by any walled gardens. Viomba is a giant leap forward in unleashing next level in your online marketing.

Currently available in Finland

Coming soon to Sweden and Denmark.

Interested in a new Viomba market? Contact us

 

 Viomba AdTention key features

optimize_creatives.png

Optimise ad creatives

Viomba automatically measures your ad creatives visual attention performance to provide exact heatmaps and 95% confidence level seenability metrics - all automatically generated from the real media environment and real ad impressions.

optimize_ad_buy.png

Optimise ongoing ad buy

Take advantage of Viomba platform generated CPMS (CostPerMilleSeen) metrics to gain significantly more campaign attention in both mobile and desktop media environments.

create_campaign.png

Create campaign scenarios

Use our scenario tool to plan your ‘best attention vs best cost’ based display campaign scenarios and to better reach your KPIs.

 

Viomba martech provides highly actionable tools for your attention focused campaign optimisation

 
mobile_desktop.png

Desktop and Mobile

Viomba optimisation of desktop and mobile ad creatives and ad buy

vfb_v4.jpg

FB

Viomba optimisation of Facebook ad creatives and ad buy

vmarket_v4.jpg

MarketReport & Raw Data Sales

Market specific attention reports and raw data dumps for your further analyses

 
 
 

 Case results from our customers

Case 1 - Insurance company

+182%

Viewer’s seen ability of the advertising grew significantly

The price of a thousand ads shown and noticed fell from €50.20 to €17.80. The percentage of noticed ads increased from 9% to 21%.

+10%

More clicks

The same budget brought 10% more clicks to the campaign site. This was due to a fact that since the targeted audience saw in general more ads, this further increased to generate more clicks.

+12%

Conversions improved

The same budget brought 12% more conversions. The conversion percentage of advertising increased from 6.99% to 7.21%.

9200€

Optimisation brought significant financial benefits

The financial benefit in a campaign of about €10,000 was more than €9,000. In other words, to achieve the same results the advertiser would have had to invest about €19,000.

 
 

 Case 2 - Energy company

+174%

Viewers’ seen ability of the advertising grew significantly

The price of a thousand ads shown and noticed fell from €39.77 to €14.50. The percentage of noticed ads increased from 17% to 41%.

+17%

Much more clicks

The same budget with increased seen ads brought 17% more clicks to the campaign site even though there was no CTA involved in the chosen ad creatives due to their brand building focus.

2909€

Optimisation brought significant financial benefits

The desktop media budget of this campaign was slightly under €3,500 and because the number of the shown ads that were noticed could be doubled, the financial benefits for the advertiser were considerable.

 

 Optimise your display campaign ad buy to generate maximum attention.

 
optimize_Ad_Buy.png

Select the best ‘visual attention vs. cost’ performing ads for your DSP ad buy.

Viomba provides a realtime optimisation overview and calculations to know exactly how much your campaign has earned added seenability and financial gain.

 
 

 Create realistic campaign scenarios.

Campaign_scenarios3.png

Maximise your online ROMI by creating more realistic campaign scenarios.

Create actionable campaign scenarios and ad format combinations based on 95% confidence level attention metrics and ongoing CPM rates.

 
 

Real media measured instant attention focused optimisation is now truly available - cost efficiently as a service.

Take advantage of our fully automated platform to generate 95% statistical confidence level attention insights to make sure your paid ads are been seen by the targeted audience.

 
 

 1. The problem

the_problem.png
line.png

Only 20% of all purchased online ads are ever being seen by your audience when using only click and system focused optimisation data to create your ad buy rules.

Digital marketers have to unwillingly accept to throw away over 80% of all their display investments to generate any type of attention or awareness from less than 20% of the all fully paid ad impressions.*

* Validated by Viomba data in Finland

2. The solution

 Viomba brings previously unconnected data universes together for new era in actionable campaign optimisation.

It has taken us four years to develop Viomba martech platform to tactically merge the below key performance areas together to open up a whole new door for attention focused campaign optimisation:

  1. In 95% confidence level required amount of 24/7 collected visual ad measurement impression data from real media environment through natural human browsing.

  2. Fully synchronized DSP and browser data

  3. AI & automation to accelerate the involved statistical process

line.png
solution_v2.png

 3. Benefits

ROMI.png

~25% increase in campaign ROMI

With Viomba provided optimisation insight, brands are now able to push their ad creatives instant attention effectiveness and ad buy efficiency significantly more towards getting more seenability in order to generate more interest, desire and clicks.

250%.png

+250% increase in visually seen ad impressions

Currently recorded maximum from our platform is 2 750% increase in single campaigns statistically 95% confidence level seen ability.

viomba.png

It’s all in combining the previously unconnected data sources

It’s all in a Viomba platform’s unique capability of being able to generate across the media environment thousands of realtime replaced ad impressions while accurately scanning each ones exact visual attention during our local view data providers natural browsing experience.

 
 

Get much more out of your media budget already when it truly matters - while it happens.

 
 
 
frontpage_attention_value_card_img.png

Know the exact attention index of your exact display ads.

Viomba browser extension and national panelist group generate thousands measurement impression during natural media browsing to match 95% confidence level.

 

 Start using Viomba

Let us show you around our Viomba platform and get you going.